Electra Business After 5 - November Sarah Sherriff


When: Thursday 26 November, 5:30-7pm
Where: Main Space, Te Takeretanga o Kura-hau-pō
Cost: $5 at the door

We love to share New Zealand brands with the world - but how do we break into overseas markets?

With experience across retail and ecommerce channels in the US, Canada and South-East Asia, Sarah Sherriff has worked to connect home-grown brands like Whittakers Chocolate and Icebreaker with the rest of the world. 
Currently Head of Export and Finance at Fix & Fogg, makers of delicious and unique nut butters, Sarah's current focus is on exporting to the US, Singapore & China via wholesale, retail and e-commerce channels.

Join us at the next Electra BA5 to hear Sarah talk Fix & Fogg chose the US rather than other opportunities, the benefits of starting in ecommerce before going too deep into other channels and the lessons she's learned along the way.


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